Naked Wines: Sydney Tasting 2018

Naked Wines is an online wine retailer whereby customers (called Angels) fund independent winemakers from around the world, in return for wines at self-described “wholesale prices”. The Naked model works as on social network principles, encouraging customers to review their wines and interact with other customers online; reviewers give the wines Likert-scale style scores out of five, a Yes/No to whether they would buy the wine again and a textual description. When prospective buyers look at a wine’s page they will see the percentage of those who have said they would buy again a list of people’s reviews.

I attended their Sydney Tasking and was asked to document the evening and capture some of the stories of the Angels and the Winemakers.